"In the near future, we will no longer search for products and services. Instead, they will find us via social media!"
Masses of people can take part in the economy like never before and actively participate in innovation, wealth creation and social development in ways we once only dreamed.
Anyone in business over the long run should pay close attention to this fundamental evolution! Look at the rapid growth of new collaborative enterprises such as Twitter, MySpace, Flickr, YouTube and others. It’s about deep changes in our economy, based on new competitive principles such as openness, sharing and acting globally.
With almost all of my past projects I've been dealing with how to harness the power of the masses. They are your partners. These people will spread the word about you. Embrace them, support them! A power shift is under way and a tough new business rule is emerging and displace the traditional corporate structures as the economy’s primary engine of wealth creation: Harness the new collaboration or perish. Go Viral!
It's alive and always moving. But Project V really stands for everything I learned in ten years of living and working online…
Project V stands for "the machine" behind viral high performance marketing - the technology and ecosystem to involve the power of the masses for almost every purpose.
An army of opinion leaders will reach a huge number of people. But there need to be ways to reach beyond those we touch. These are techniques that make sites easier to find, easier to tell others about.
“When I began creating websites, every project was raw code written from scratch by ourselves. It was expensive, it was timeconsuming, and at the time, it was the only option...”
Complex projects require a combination of packages, with custom programming required for specific looks or to bridge disparate packages into a seamless hole. The mistake made by many is to use just one tool, and apply it to any project.
Developing expertise in a number of potential tools over the years allows my team to pick the best tools for a given project and apply them to provide a cost-effective high-impact fast-to-launch result.